Amy is also a Soundfly Mentor. Learn more about our acclaimed mentorship programs in the video below, and click here to tell us what you’re working on if you’re interested in improving on something specific to your goals and needs.
Mahea Lee is a classically trained pianist and composer who has a degree from a jazz school and leads an electro-pop band. Her greatest musical passion is lyrical songwriting, but she’s been known to write the occasional fugue. She graduated from Berklee College of Music, where she majored in Contemporary Writing and Production and minored in Music Theory. For more Mahea, check out Soundlfly’s course, The Improviser’s Toolkit.
Here’s an easy example: If you’re trying to attract women listeners between the ages of 25 and 35, but NBS alerts you that your audience is actually mostly made up of men in their 60s, you might need to re-evaluate your online marketing strategy. Or, lean into this successful demographic by doubling down on your efforts.
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Showing initiative and being honest is what they really want to see. Inflating what you can realistically offer a venue might land you a show in the short term, but it will only result in empty venues and people being upset with your band. You’re going to need allies at venues both in your local scene and around the country if you hope to make touring a lasting part of your band’s lifespan. Honesty and realness are king.
Hopefully you have some ideas for crafting your own narrative now. Remember, your narrative doesn’t need to be groundbreaking, and even if you think you have nothing to say, you can find a story to share.
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Part of getting this right is also about choosing the appropriate sample. Some are super long. If you have an active kick pattern, choose a shorter 808. If your kick is less active, you can probably get away with a longer sample, but those aren’t good for complex bass lines.
Brown proved he was a different type of entertainer with this album. Although he isn’t doing anything new, yet, the way he directed the band and interacted with the audience felt revolutionary. He took what other band leaders were doing and upped the ante, upped the energy, and all-around raised the bar to set a new normal for how flamboyant and confident an entertainer should be. His exuberance can be heard throughout the performance.
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My most memorable musical experience might still be my musical beginnings—three young teenagers in a basement trying to figure out how to play “Highway to Hell” and not totally suck—and loving every second of it.
The body art style is itself distinctive, and helps to convey the melancholic yet hopeful vibe of the song. This reflects on Gotye’s authentic lyricism as he is stripped away of his clothes, but it also makes a slightly less playful reference to the style of Peter Gabriel’s video for “Sledgehammer.”
Like it or not, your visual presentation is an incredibly powerful tool in how your music comes across. If you play your cards right, you can use visual aids and style to develop from a random Tuesday night bar band into a national weekend headliner that people are excited to see. You can choose to subvert your audience’s expectations and keep them guessing, or play into them to create a well-established and expected result — either direction can suit your band as a tool to entertain. It’s up to you to decide and execute.
Recovery after Maria needs to be viewed in the context of all this, including the island’s position as a colony that’s under full control of the US, often with unsympathetic and oppressive consequences.
That meant wading through lenders who asked for pay stubs and who freaked out when we didn’t have any, or even banks who weren’t interested in working with us at all. We did finally find a lender that was open minded and willing to work with us. It just took a lot of time and patience, and the underwriting process was long.